Tata Motors Capture Increase Market Share In India Marketing Essay

Tata Motors Capture Increase Market Share In India Marketing Essay The acquisition of the two global brands- Jaguar and Land Rover acts in a crucial way to increase and develop the brand reputation and the quality of products for Tata Motors. It provides plenty of opportunity to the Indian consumer and the developing Indian automobile market can also help the launch of brands in the long-term. It can reap economies of scale through component sourcing and low cost engineering. Weakness: With different product portfolios for both brands it will be a challenging task ahead to market the same in the price sensitive Indian market. But this could be overcome through proper market research. Another concern is the diminishing image due to the continued losses and a de motivated work force due to the change in management. With right training and incentives and proper marketing strategies the company can convert these negatives to strengths. Opportunities: This launch is a great opportunity for the Indian customer and target the growing Indian market. Automobile market is developing in India and placed with launch of Nano, Tata Motors will be in a good position capture a larger share of the market. Threats: Increasing fuel prices combined with global meltdown will be a challenge for the company to stay afloat and over come the losses. In addition the strong competition can threaten the expected sales of the company. However the inherent financial and managerial strength of the conglomerate should be able to let the company withstand the challenges and move ahead. A danger that remains is that with the new ownership international brand loyalties may change and customers may move towards other models in the market. Ansoff Matrix: The Ansoff Matrix is an analytical tool that helps managers to devise their product and market growth strategies. It consists of four growth strategies namely- Market penetration, Market Development under new and existing and markets AND Product development, Diversification under new and existing products.  [2]   Ansoff Matrix- Existing product New product Existing market Market penetration This strategy mainly applies for those businesses that focus on selling existing products in the existing markets. It is a low- risk strategy and helps to increase the market share of itsà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ current products.  [3]   Product development This strategy involves businesses aiming to sell new products in existing markets. This strategy is also a reason for acquiring another company as the costs of starting another company can be saved and different types of customers can be catered. This strategy is also useful for businesses using brand expansion strategies.  [4]   New market Market Development This method serves for those businesses that apply the strategy of selling existing products into newer markets.  [5]  Such techniques are used by businesses that plan to expand their business and attain higher customer base. Diversification It refers to the high risk growth strategy that involves a business marketing new products in new markets. Parent companies can benefit from having a presence in a range of products and markets in different regions of the world.  [6]   Market Penetration- Tata could continue with the same strategy that it had adopted for the UK for the rest of world. The estate, coupe and open saloon models of Jaguar and the Freelander and Range Rover sport of Land Rover selling in the existing markets UK can help them to gain profits and increase in sales in other markets due to the reputation of the brands. For the new models that are planned to launch, promoting and advertising can be a good choice for the firms to maintain their position in the market and to attract more consumers and build customer loyalty. Tata Indica and other commercial vehicles like Tata Ace are examples of Tataà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s market penetration strategy that exist in the existing markets and are still earning them great profits. Market Development Tata Motors have applied this strategy to this launch plan as they are already beginning to sell the most famous and highly appreciated products of both the brands such as the XF, XK and XJ models of Jaguar and Defender, Discovery, Range Rover Sport and Range Rover models of Land Rover in the Indian market that is completely new for both the firms. Also, while the other long and short-term plans are being strategized, these products can help the firm to have a great introduction to the market and the reviews can help the business in planning for their future types of products. Establishing popularity and brand loyalty with successful products can be a good option for the firm to begin with in India. Product Development- Tata Motors are launching the smallest car the famed Tata Nano in the Indian markets which is a new product by the firm and launched in existing markets of India and other countries where Tata Motors operate. This car can be useful for the firm as they can easily generate profits through this product as well as their brand name. Also, the firm can compete with other businesses in the same market with the help of these products. Tata Starbus and Tata Xover are other new products that have been launched by Tata Motors in India and other existing markets of Tata Motors. Diversification- The new products planned by Tata Motors through the Jaguar and Land Rover brands can be categorized in diversification. The company plans of manufacturing hybrid, electric and bio-fuels based and environmental friendly cars with the help of latest technology through both of these brands which can be useful in boosting the brand image of the firm. Also, there may be an increase in the profits of the firm as the hybrid cars are said to be the future of automobiles in order to save the earth from pollution. These new products launched in the new markets of India and others can be termed as diversified strategy of the firm. Tata Nano can also be included in this strategy as it is also a new product and is planned to be launched into new markets of African and Asian countries. Asset led marketing: Asset led marketing is a strategy that is adopted by the business for the sales of their products or services. Here, the firm uses its intangible assets for introducing a new product in the market. Tata Motors is a well-established and well-known firm and a part of the parent company Tata and Sons. Thus, in order to launch its products or services in the market and start off with immediate sales and profits, Tatas can use this which may even be applicable for launching the two automobile brands. Tata Motors have been in the news for past several months due to the launch of the worldà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s cheapest car in India- Tata Nano manufactured by their own company. Simultaneously launching two brands can help Tatas in gaining a lot of customer attention and thus a larger customer base. The well established and elegant brands with the giant prestige of Tata Motors can help the firms in garnering huge amounts of profits and gaining control over their competitors. Evaluation : The biggest advantage of this acquisition is that the firm might see an increase in sales of the cars due to both firmsà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ worldwide luxury brand reputation and also due to the services and quality provided by the cars. But at the same time, the number of competitors in the booming automobile market of India has increased and finding their way out to satisfy the customers with different marketing strategies can be very costly for the firm. Tata Motors can implement various strategies such as advertising and also, various schemes can be used which guarantee consumer satisfaction and can also prove to be a part of customer attraction. These strategies can prove to be useful in boosting the brand image and the sales of the company as well. Short- term problems faced by the firm may be the recovering of the costs that has been put into the acquisition and the launch of Jaguar and Land Rover cars. The high manufacturing costs of Tata Motors, Jaguar and Land Rover might prove to be another reason for the losses in the accounts of the Tata Motors. The long-term problems can be an increase in competition as the Indian automobile market is developing at a rapid rate. If the company suffers losses, then there might be the need for job redundancies, thus leading to worker de-motivation. Conclusion: To conclude, the acquisition of Jaguar and Land Rover brands may be risky due to the global slowdown but Tata Motors with its brand name and established presence in India can succeed in the long run. Tata Group, a huge multinational giant worldwide can capitalize through cross-subsidization. I think that by promoting the products and launching it along with Tata Nano will be useful as each can be a backup for the other in the future. The workforce can be motivated through good learning experience as they may have access to the technology used in manufacturing these premium cars but at the same time, if the products fail to create a mark on customers, the workers may feel insecure as job redundancies may be adopted by Tata Motors to struggle with their own financial portfolio. Bibliography- http://uk.reuters.com/article/idUKTRE55R0LK20090628?pageNumber=2virtualBrandChannel=0 http://www.autoblogs.in/2009/06/tata-jaguar-land-rover-launch-india.html http://free-sms-mms.blogspot.com/2009/06/tata-jaguar-land-rover-launched-in.html http://www.zeenews.com/news542730.html http://sify.com/finance/fullstory.php?id=14790692 http://www.businessworld.in/index.php/In-The-News/Rough-Roads-Ahead.html http://business.outlookindia.com/inner.aspx?articleid=1225subcatgid=611editionid=36catgid=44 http://www.tata.in/media/reports/inside.aspx?artid=r8CuZiHSZ2o= http://money.rediff.com/companies/tata-motors-ltd/10510008/profit-and-loss http://www.moneycontrol.com/financials/tatamotors/profit-loss/TM03 http://www.moneycontrol.com/financials/tatamotors/balance-sheet/TM03 http://www.moneycontrol.com/financials/tatamotors/ratios/TM03 http://en.wikipedia.org/wiki/Tata_Motors

Star Wars :: Essays Papers

Star Wars Star Wars is a science fiction adventure novel. The symbolism and characterization was really excellent in the story. The story gives a great look into the future as it has many different types of things we have not yet invented; blaster rifles, space ships that go the speed of light, fat alien slugs, and beam swords. The plot of the story sucks you into the novel and makes you want to continue reading the novel. The plot of the story mainly reflects on a young boy, Luke Skywalker. Luke was raised on his Uncle's moisture farm on the planet Tatooine. He meets up with Obi-Wan Kenobi by following a droid, R2-D2, he had purchased through a small natives of Tatooine known as Jawas. R2-D2 believes he is the property of Obi-Wan and decides to search for its master. Luke is attacked by another group of natives, Tusken Raiders also known as sand people. Obi-Wan comes and saves Luke from the sand people and take him back to his home. Obi-Wan tells Luke a little about his father. He tells Luke that his father was his apprentice in learning the ways of the "Force". Obi-Wan gives Luke his father's old light saber and Obi-Wan finds something inside R2-D2. It is a message from Princess Leia. She sent the two droids, R2-D2 and C3-PO, to send this message to Obi-Wan. Luke and Obi-Wan head back to Luke's house and find a Sandcrawler, a vehicle the Jawas travel in, destroyed. Luke thinks that some Tusken Raide rs did this, but Obi-Wan points out that Imperial Storm Troopers have attacked the Jawas. Luke then finds out that his uncle and aunt are dead. He then decides to train to be a Jedi Knight. They head to a Mos Eisley, a spaceport to search for a pilot to get them to the planet Alderaan. Obi-Wan and Luke meet up with a smuggler named Han Solo and his co-pilot, Chewbacca the Wookie also known as Chewie. They make a deal for Han to take the two humans and the two droids to Alderaan. While preparing the ship Han runs into a crime lord, Jabba the Hutt. Jabba was mad at Han for dropping off his shipments and running with out paying him. Han promises Jabba he will have his money soon and a little more. As they start boarding the ship some Storm Troopers find them and started attacking.

Workforce

The workforce is contingent on the willingness of personnel and sites . The workforce is the main concern of employers everywhere. All areas of employment are touched by economics and it consist of the figure of births rates, and the quantity of training each person receives. 100 years ago, most jobs were industrial in nature, what I mean is that individuals worked in factories or on an assembly lines. These types of positions weren't very challenging because it's a situation that was repetitious because the worker repeat steps. Because of new technology today, everything happens to be more demanding, very aggressive and creative. Women are employed within position that once was considered â€Å"only men were productive in. Work shifts are divided into three shifts for several organizations. They're basically eight hours a shift and the employee usually work forty hours a week. Over the years the workforce has added four generation of workers. This has caused a distinctive effect on the workforce and organizations have employed and facing age differences. The HR department has come to the knowledge that the workforce of the past as a consequence will influence the future status of many organizations. They realize that the success of the organization depends on being able to hire workers. Plus the facts show that many people are not retiring but continue to work well past the age of 65. HR specialists find that they're having to formulate additional resolutions to meet the demands relating to the workforce with the aging workers. Which requires HR specialists to understand and be able to execute ways to create jobs and to fill them with acceptable workers. Meanwhile workers and jobs are always transforming so organizations realize that they have diversity and the skill to maintain a balanced workforce being competent to accomplish their goals for the future of the organization. Also, companies have moved to global level with improved technology and communication. Besides more women employees entered the workforce which was not the state 100 years ago where women lives tended to be centered around their families. During World War I changed who the workforce would use once the men were either volunteering or being drafted to serve in the military which resulted in there was no one to fill the positions. So businesses hired the women to work in the men's place. After showing the factories that the women were capable to carry out the duties that the men could do, but they were paid less for the same job. Since then women have demanded rights for equal pay and equal treatment. Because the workforce have become more diverse with gender, age, and culture it has caused organizations to change how they attain workers and maintain their numbers. The older workers are still present in the workforce is making HR to consider alternative ways for hiring, training, and what type of benefits plans to offer as enticements.Today HR managers needs to spend considerable time and money in training in new technology and keep them updated. The future US workforce groups in 2025 would be mostly aged population over 60 years. The workforce I filled with many kinds of technology such as computers, internet, smart phones and many mobile devices that has opened communication where everything seems to move at the speed of light. Therefore, HR will need to be on their toes to meet every task in the future.ReferencesAnderson, B. E. (2000). Journal of Economic Perspectives. Worker Protection Policies in the New, 207-214.DeCenzo, D. A. (2016).Fundamentals of Human Resource Management. Danvers, MA: John Wiley ; Sons.Effortless HR. (2018).Retrieved from The Past, Present and Future Workforce: https://www.effortlesshr.com/blog/present-future-workforce-generations/Huczynski, A. ;. (2010). Organizational behaviour.London: Financial Times Prentice Hall.Khan, A. H. (2012). Impact of job satisfaction on employee performance: An empirical study of autonomous Medical Institutions of Pakistan.African Journal of Business Management, 2697.Micheal Bailey. (2018). Retrieved from Demographic shifts and the HR challenges of the f uture: https://www.michaelbaileyassociates.com/news/hr/demographic-shifts-and-the-hr-challenges-of-the-futureWomen in the Workplace. (n.d.).Retrieved from http://articles.timesofindia.indiatimes.com/2010-09-15/edit-page/28241044_1_indian-women-chinese-women-chinese-counterpart

Radial or Femoral essay

Radial or Femoral essay Introduction Transradial and transfemoral approaches are two different types of techniques that are used to perform diagnostic percutaneous coronary intervention (PCI) and coronary angiography (CA). Transradial approach is currently being used as the most effective alternative approach for cardiac catheterization to transfemoral approach. This is because of the several benefits it has for the patients over transfemoral approach. This paper provides the advantages and the benefits of transradial approach over transfemoral approach in creating care value for PCI and CA patients. Chuntao W Ed. (2011). The Transradial Approach is Associated with Lower Risk of Adverse Outcome Following Percutaneous Coronary Intervention. A Single-Center Experience , 1-9. In this article, the authors are aimed at testing the hypothesis that the transradial approach is more linked to the lower risks of bad results in accordance to percutaneous coronary intervention (PCI) more than transfemoral approach (Chuntao W Ed, 2011). It also analyses whether the approval of transradial approach can lead to improved quality management of PCI in a single center practice (Chuntao W Ed, 2011). ). The researchers identified and reviewed 625 transfemoral and 462 transradial cases that were treated at their center from January 2007 to March 2009. During the treatment of risks associated with hospital mortality, vascular complications and bleeding, the researchers tried to examine the major differences that exist between transfemoral and transradial approaches (Chuntao W Ed, 2011). ). From the research analysis, the researchers established that exposure to bleeding was very much lower in the transradial patients than transfemoral group with the following percentag es, 2.60 percent and 6.08 percent respectively (Chuntao W Ed, 2011). Transradial patients also have lower risks of vascular complications (0 percent) than transfemoral patients (1.44 percent). The mortality rate observed in the hospital indicated that, it was lower for transradial approach (0.87 percent) than transfemoral approach (2.24 percent). Some-day discharges were less common in transfemoral patients than transradial patients (2.2% versus 14.2%) Chuntao W Ed, 2011). From the research results, the researchers established that risk of vascular complications and bleeding were lower for transradial approach and therefore its adoption may lead to improved quality care for PCI. In support of their findings, other scientific studies have also established that patients who receive PCI via radial arteries were less at risk of developing vascular complications and bleeding when compared to patients who receive it through femoral arteries (Chuntao W Ed, 2011). In addition, transrad ial approach was also established to be associated with lower risk of mortality than transfemoral approach. Researchers therefore agree that, radial approach should be adopted for improving quality of care to PCI patients in a specified center of practice Chuntao W Ed, 2011). Sandy M. (2010). Procedure Provides Comfort and Convenience, Reduces Complications of Cardiac Intervention. Radial Artery Catheterization makes a Comeback , 1. This article is about a coronary disease patient, Floyd, who suspected himself of being attacked by heart attack after performing a strenuous activity. He immediately called his doctor on Friday afternoon who instructed him to head straight to the emergency room (Sandy, 2010). Following his two past cardiac catheterization procedures, he was very afraid to undergo it again due to pain he experienced. But after being examined, the doctor established that he suffered no heart attack, but catheterization was still required to diagnose the cause of the chest pain and to treat it if possible. Something that interested Floyd most is that a new technique that would minimize discomfort was going to be used during catheterization process (Sandy, 2010). The method that was used in catheterization process is radial approach. This approach is becoming a very popular treatment technique that is used to treat blocked arteries. This is because of the improved tools, medicine and devices used. Acco rding to the article, patients requiring catheterization need to be diagnosed through radial approach (Sandy, 2010). This is because, through radial artery, the doctors can handle bleeding more appropriately and patients can thereafter, walk and eat. But with the femoral artery, patients leave the theater rooms with a sheath in the femoral artery (Sandy, 2010). After this process patients can not resume their duties because they have to stay in the hospital beds for up to ten hours while bleeding is being controlled depending on the degree of anticoagulants received. With the radial approach, the doctor assured Floyd he was to get back home on the following day and resume work only after three days of rest. Radial approach is more effective and comfortable for treating blocked arteries as compared to femoral approach since it is less complicated, comfortable and bleeding can easily be controlled after the process (Sandy, 2010). With the advent of radial approach, Floyd doctor believ es that patients with cardiac intervention will leave the hospital beds the same day after being treated. Schussler J. M. (2011). Effectiveness and Safety of Transradial Artery Access for Cardiac Catheterization. 1. This article suggests that transradial approach is slowly become more popular in coronary angioplasty and angiography than transfemoral approach (Schussler, 2011). This approach has several benefits to the patients such as reduced discomfort, reduced bleeding and low costs. Diagnosis of coronary angioplasty and angiography are usually characterized by several risks including excessive bleeding, stroke and death. Despite of the increased use of ad hoc angioplasty and blood thinners, exposure to these risks has remained stable. This is because the procedures involved in transfemoral technique are complex since they involve femoral access (Schussler, 2011). In order to take care of this situation, transradial technique was described in late 1980s and it is currently being considered as the best alternative to replace traditional femoral technique. In transradial approach, the risks of damaging the limbs are minimal since there is enough supply of blood from ulnar artery to palmar arch (Schussler, 2011). In transfemoral technique, coronary angioplasty and angiography are performed after drugs that reduce arterial thrombosis and spasm are administered. One of the advantages of transradial technique is that in this process, certain types of specially shaped catheters are used, and they enable the doctors to access both right and left coronary angiograms including venticulogram without switching different catheters (Schussler, 2011). One of the major benefits of transradial approach over transfemoral approach is the reduction in the number of complications that results after the diagnosis. Another benefit of transradial technique is the patient satisfaction. The patients are able to get back home on the same day of treatment and resume working three days after unlike transfemoral technique that required the patients to stay in the hospital beds for more than ten days depending in the complications they receive after the process (Schussler, 2011). Conclusion Both transradial and transfemoral approaches are for diagnostic percutaneous coronary intervention and for coronary angiography. Transfemoral approach, however, is results into several problems after it is performed. The acknowledgement of transradial approach provided an effective basis over which these problems can be solved. Radial approach has thus been established as the best alternative approach diagnostic PCI and CA. It has several benefits to the patients which include low cost of treatment, reduced bleeding , less time spent ihn the hospital beds and they are able to resume their jobs only three days after treatment, and this is supported by all the three articles summarized above.

El Imperio Azteca †Espanol Essay

El Imperio Azteca – Espanol Essay Free Online Research Papers El Imperio Azteca Espanol Essay Los aztecas o los Mà ©xicas, eran un grupo indà ­gena que dominà ³ el centro y el sur de Mà ©xico desde el siglo XIV hasta el siglo XVI (Aztecas). Habà ­a ms que 15 millones personas en los 500 ciudades estado en el imperio de los Aztecas. La ciudad ms famosa es Tenochtitlan donde 300,000 personas vivà ­an. Esta ciudad era muy advansada con las calzadas, y una systema de irrigacià ³n (Davies197). Tenochtitlan estaba edificado para el dios Huitzilopochtli. Habà ­a una leyenda de Tenochtitlan, los aztecas veà ­an un buen aguero, un guila comiendo una serpiente sobre un nopal (Smith 197). Ahora, esta ciudad es el Ciudad de Mà ©xico y la imagen de un guila devorando a una serpiente sobre un nopal representa el sà ­mbolo oficial de Mà ©xico (Azteca 1). La civilzation de los aztecas era muy avanzada y organizada. *La Sociedad En la sociedad Azteca, habà ­a tres clases de personas, los nobles, los plebeyos, y los esclavos (Aztecas 1). 5-10 porcentajes de la poblacià ³n eran parte de la clase de los nobles, quien poseà ­a mucha de la tierra y tenà ­a ms libertad que los otros (Smith 143). La segunda clase era los plebeyos. Esta clase no era una parte de las decisiones del gobierno, y es una posibilidad que las personas en esta clase usaban para los sacrificios en el temple (Smith 275). La tercera clase, los esclavos, no tenà ­a libertad. Muchas veces, trabajaba como criados personales a los nobles (Davies 212). Era posible que los criminales vendieran como esclavos, tambià ©n (Davies 213). *La vida diaria Todos los nià ±os y nià ±as fueran a la escuela entre los edades de 10 y 20. Los jà ³venes de la clase plebeyo enseà ±aban sobre guerra y las armas en las escuelas, se llamaban, Telpochealli. Todos, nià ±os y nià ±as enseà ±aban bailar, cantar, y tocar los instrumentos musicales en los rituales sagrados (Smith 137). Las mujeres trabajaban en la casa con los nià ±os, y los hombres trabajaban en los campos y fabricaban las calzadas (Smith 137). *La escritura y la lengua La lengua de los aztecas se llamaba nhuatl (Aztecas). Tambià ©n, esta civilizacià ³n es uno de las cinco sociedades que formaban una lengua escritura (smith 249). La escritura usaba pinturas que se llamaba, â€Å"glyphs† para representar palabras. Por ejemplo, uso muchos tipos de flores diferentes para simbolizar los sacrificios humanos (Davies 238). Hay muchos cancià ³nes para los dioses, leyendas de los hà ©roes y poesà ­a que habà ­an descubierto por los arqueà ³logos (Davies 239). *La Religià ³n La religià ³n era la cosa ms importante a los aztecas. Los creà ­an en muchos dioses reinaba la vida diaria. Habà ­a Huitzilopochtli, el diedad del sol, Coyolxahuqui, la diosa de la luna y representaba la mitologà ­a azteca, Tlloc, el diedad de la luvia,y Qutzalcotl, el inventor del calendario y la escritura (Azteca 1). Tenà ­an muchos dioses, y cada dios hacia una cosa diferente. Los aztecas creà ­an que el dios del sol necesitaba la sangre y los corazones de los sacrificios para movar el sol en el cielo todos los dà ­as. *Sacrificios Humanos Despues de todos los rituales sagrados en el templo, habà ­an sacrificios humanos (Davies 229). Habà ­a una leyenda que la diosa Coyolxahuqui era asesinada por su hermano, el dios del sol, Huitzilopochtli (Azteca 1). Por eso, los aztecas creà ­an que el dios del sol necesitaba la sangre y los corazà ³nes de los sacrificios humanos para mover el sol en el cielo (Smith 280). Tambià ©n, los aztecas creà ­an que todos los dioses exigà ­an sacrificios del los humanos o los dioses se enfadarà ­a. Cuando habà ­a una catstrofe en el mundo como una carestà ­a, los aztecas ofrecà ­an sacrficios de prisioneros o exclavos para â€Å"alimentar a las deidades solares para asegurarse la continuidad de su aparicià ³n cada dà ­a y con con ella la permanencia de la vida humana, animal y vegetal sobre la Tierra† (Aztecas 1). Habà ­a sacrificios horrendos a â€Å"The Feast of the Flayed God.† Aquà ­, el sacerdote escogà ­o un prisionero para desollar. Entonces, para veinte dà ­as despuà ©s de la ceremonà ­a, el sacerdote llevà ³ el piel del prisionero (Davies 229). En el otro ritual, se puso la cabeza del prisionero en un pared de cabezas y en una ceremonà ­a, el cuerpo del prisionero se comà ³ a un banquete (Davies 228). * Los Calendarios Los aztecas tenà ­an dos calendarios, como los Mayas en Mà ©xico. La primera usà ³ para los sacerdotes y los astrà ³logos. Habà ­a 260 dà ­as, 20 semanas de 13 dà ­as (Davies 225). Los sacerdotes utlizaba esta calendario para recorder los rituals y para predecir el futuro de cada persona (Smith 254). Tenà ­a un calendario solar de 365 dà ­as, divididos en 18 meses de 20 dà ­as, y al fà ­n del cada aà ±o, habà ­a 5 dà ­as de mala suerte (Smith 254). Usaban este calendario para ceremonà ­as pà ºblicas y para recordar los temporados. Los dos calendarios eran un parte del 52 aà ±o ciclo (Aztecas 1). *La Agricultura Los Aztecas ocupaban una zona pantosa, como tenochtitlan, situada al oeste del lago (Aztecas 1). Por eso, hacà ­an bancos de terreno por los pobladores de las ciudades-estado en el lago Texcoco. Se llamaban los bancos, chinampas, que consistà ­an en rectngulos de lodo. Habà ­a canales de irrigacà ­on alredador de las cinampas (Smith 71). No utilizaban los animals para cultivar la tierra sino, usaban el palo, se llamaba coa (Smith 71). Crecà ­an maà ­z, tabaco, chiles, fruta y maguey (Aztecas 2). Tambià ©n, en las montaà ±as, crecà ­eron las cosechas en terrazos (Smith 71). *Chocolate Los Aztecas creà ­an que el dios Quetzacoatl trajo del cielo las semillas de cacao y les enseà ±Ãƒ ³ como cultivar el rbol(Chocolate el alimento de los dioses). Cacao es uns semilla del arbà ³l. Los aztecas usaban cacoa como la moneda y un bebida ritual. Pagaron los impuestos con las semillas del cacao (Smith 118). 100 semillas comprà ³ un esclavo. Tambià ©n, los nobles bebà ­an un bebida de cacao, chocolate, en el corte de Moctezuma. Bebà ­an ms de 50 cantros cada dà ­a en el corte (Smith 56). El cacao, tan valioso como el oro y las gemas (Chocolate el alimento de los dioses). *La Conquista Mocteczuma II era el reino cuando Hernan Cortez llegà ³ en el Febrero de 1519 a Mà ©xico (Smith 276). Los espaà ±oles eran ms diferente que los aztecas, tenà ­an barbas negras, piel blanco, alcohol, y el caà ±Ãƒ ³n. Moctezuma piensà ³ que los espaà ±oles fueron dioses y por eso, Cortez recibà ³ muchas regalos del oro y plumas de Moctezuma (Smith 280). Cortez y los espaà ±oles les gustaban los regalos y querà ­an ms. Entraron Tecnochtitlan, y mataron Mochtezuma II. Tambià ©n, muchos aztecas se murieron de una plaga de los espaà ±oles (Smith 281). En Agusto de 1521, los espaà ±oles ganaron el imperio azteca (Davies 190). Bibliografia Davies, Nigel. The ancient kingdoms of Mexico. Penguin Books, new York: 1982. (210-240) Smith, Michael E. The Aztecs. Blackwell Publishers. Massachusetts: 1996. (248-260) Research Papers on El Imperio Azteca - Espanol EssayThe Effects of Illegal ImmigrationCanaanite Influence on the Early Israelite ReligionRelationship between Media Coverage and Social andHarry Potter and the Deathly Hallows EssayGenetic EngineeringComparison: Letter from Birmingham and CritoEffects of Television Violence on ChildrenCapital Punishment

Seventeenth of October in Argentina Essay Example | Topics and Well Written Essays - 1000 words

Seventeenth of October in Argentina - Essay Example According to Foss (33), an earthquake damaged a greater part of San Juan’s city of Andrean. More than seven thousand individuals perished and more than twelve thousand others injured. Using his secretariat of labor & social welfare, Peron managed to organize a countrywide assistance for the victims and managed to resources through well-known leading celebrities. Eva Duarte was in the midst of them and helped to mobilize resources to help the needy.Lewis (485) also said, a great party at Luna Park held with the intention of helping the victims of earthquake on January 22. It is at the event that Eva Duarte and Colonel Peron began an association, publicly confirmed; at a social event at colon opera house on July 9, to make merry of the independence day of Argentina. A few days followed and General Farrell assumed presidency on March 11 when Ramirez resigned. At this point Peron became the vice-president as he retained his title of being the departmental head of the secretariat o f labor & social welfare coupled with the recent job he had got as the minister of war. According to Martinez (379), Peron had become a respectable individual in the new military government, although it was the most exasperating as far as the opposition was concerned. Eva’s existence and the position that Peron had given her presented another intention; this time his personal equals would make an attempt at it. If Peron was aggressive, the woman at his part even more aggressive.She had made her mind to stand besides her man and not behind him.

Green engineering Essay Example | Topics and Well Written Essays - 1250 words

Green engineering - Essay Example In the contemporary world, many people have installed the technologies to maximally benefit from solar energy. It is not only efficient, but a sustainable energy that can be relied on even in the future. The sun provides energy in two ways; by heating and through lighting. It radiates great amount of energy that travels through space and spreads all through the earth’s surface. Naturally, the inner core of sun produces the energy through a nuclear fusion of the hydrogen and helium atoms, radiates onto the sun’s surface, and consequently emits electromagnetic radiation onto the earth using a wide variety of wavelengths (â€Å"Alternative energy† kennesaw.edu). Upon reaching the earth surface, it is harvested for greater use in various processes. Solar energy is of great importance in supporting the life and processes of plants, as well as those of humans. Specific Aspects of how Solar Energy works There are two specific technologies of converting solar energy into electricity. These are the commonly known photovoltaic systems and solar thermal systems. They both employ very distinct mechanisms to produce power from the suns light. Photovoltaic energy This system of sunlight conversion uses solar panel technologies with the photovoltaic cells as the core element in generation of power (European communities 5). Solar panels are devices or modules of a connected assembly of photovoltaic cells, with the capability of collecting the sunlight photons for conversion. The solar panels are developed in different sizes of rectangular shape, from which several can be used as a combination to produce enough electricity. The solar cells in the panels are made up of semiconductor materials (silicon is very common), whose conductivity can be increased by introducing impurities (European communities 5). Basically, in the presence of light or sunshine, some of the radiant energy that hits PV cells is absorbed and transferred to the electrons within the atoms of the semiconductor. Because of the continuous transmitting energy from the sun, electrons of the cells tend to shift from their positions as they move towards a preferential side of attraction in the cells, creating an electric voltage that can be collected and channeled (â€Å"How do solar† nwwindandsolar.com). As the electrons move, they create space for others to move into, and hence generating the current in the electrical circuit (direct conversion of sunlight into electricity). Generally, once the energy as electricity is produced, the direct current generated and collected is converted through an inverter, into alternating current required to run most electronic appliances. The electricity can also be used by connecting the inverter to any load, or connect to the battery banks to store energy for further use. Suppose one switches into solar generated electricity using this technology, he has to enquire and seek suitable number and sizes of the solar panels that can be placed on the roof s, away from shade, and in a suitable position (South facing installations on the roof recommended), with correct angle inclinations to benefit