To Kill A Mockingbird- How Scott Develops From A Tomboy To A Young Lad

To Kill A Mockingbird-How Scott Develops From A Tomboy To A Young Lady Scout is an insightful, discerning youngster and her perceptions regularly contain a touchy attention to the circumstance. This may be on the grounds that she is just six years of age or it might be on the grounds that she is a conceived woman. In all aspects of the novel one would see Scouts point of view on the world. As every circumstance develops and turns out to be progressively genuine, Scout becomes one bit nearer to womanhood and development. As a kid, Scouts appearance appears to be harsh and on account of this a few people attempted to change her, such has Aunt Alexandra and the Missionary Ladies yet as the book cites itself Mockingbirds dont do a certain something yet make music for us to appreciate. They dont gobble up people groups gardens, dont home in corncribs, they dont do a certain something however sing their hearts out for us. That is the reason its a transgression to execute a mockingbird. (Lee, 90) It is likewise a wrongdoing to attempt to change a spitfire into something she isn't. Scouts encounters over the span of the novel, legitimately add to her development of a youngster. Scout is six years of age when the novel starts; she lives with her dad, Atticus and sibling, Jem. In her home the main lady job modular that she can turn upward to is Calpurnia, the Negro cook and maid who has helped Atticus raise Scout and Jem. Scout grew up with angling, playing football and numerous other not all that elegant open air exercises. She didn't grow up with the correct qualities as she would if her mom was alive, who passed on when Scout was practically nothing. Scouts greatest impact in her life is her sibling, Jem. The fundamental explanation being that is on the grounds that he is a principled more seasoned sibling and attempts to shield her from the facts about the world that he thinks she is too youthful to even consider dealing with. As scout sees this, she increases an extraordinary regard towards her sibling. At the point when Scout misses her sign for the Halloween show she says that Jem was turning out to be nearly in the same class as Atticus at causing you to feel right when things turned out badly (Lee, 259). Since Jem appreciates doing masculine things, Scout does them too for she doesn't have the foggiest idea about any better and she needs to pick up Jems regard for her. As time passes by, Jem begins to develop himself, from an unreliable kid to a delicate, honorable men, Mister Jem; he is consistently Scouts worshiped more seasoned sibling. As Scout gets more established, her Aunt Alexandra chooses to attempt to get Scout to act increasingly like the Jean Louise that she needs her be. The main time that Aunt Alexandra was around for a significant stretch of time was during the preliminary when she came to live with the Finches when Atticus was the legal counselor for Tom. Despite the fact that she can't help contradicting her sibling, Atticus, with his method of bringing up his kids, particularly Scout, who ought to be educated to be a woman accepts that in time, she will come around As Scout gets somewhat more seasoned, she before long understands that she should begin acting like a woman. She starts to comprehend why Aunt Alexandra needs her to demonstration the way that she does. She comes to comprehend her Aunt and accepts there is something intriguing in figuring out how to be a woman. She most understands this when Jem and Dill swim and she couldnt go in light of the fact that they are swimming bare. Auntie Alexandra chooses to welcome the evangelist Ladies for a casual get-together to examine the recent developments in the town of Maycomb (their old neighborhood). Auntie Alexandra dresses Scout up in a dress and Scout appears to like it. Contradicted to the main day of school, where she didnt need to leave her room. She sits with the women and they have intriguing discussions. Scout starts to contend with the Ladies yet then recollects her habits and chooses not to challenge them. Scout helps Calprunia bring the food out and duplicates the way that she ope ns the entryway and arrive at the determination that being a woman isnt as awful as she suspected it would be. Scout additionally starts to accept that she needs

Economics, supply and demand Essay Example For Students

Financial aspects, gracefully and request Essay In the article we see that young people have the oppertunity as requesting about their pay in the infant sitting field, on the grounds that the measure of sitters today are rare. The minding, young people, end up occupied with school, low maintenance employments, and extracirricular action. Young people with drivers licenses are much more rare than those with out, all things considered, Its elusive a sitter. Circumstances are different, only twenty years back there were 33 million youngsters who should have been viewed, and 39 million babysitters(age 10 19), ongoing surveys recommend that kids that should be viewed raised 18 percent to 39 million while sitters dropped 5 percent to 37 million. The ascent in kids combined with American families investing more energy out then years back, has permitted the sitters to set their cost with out haggeling. Sitters are making admirably over the government the lowest pay permitted by law of $5.15 an hour since they are sought after, and rare; the sitters who train in CPR, serve supper, and drive are the hardest to drop by and can request the most elevated wages. In this article we see numerous instances of gracefully and damand and the forces of flexibly and request. Sitters are sought after, there is an expansion in the measure of kids who should be observed at this point there are relativly rare sorts of people who decide to mind the allready diminished measure of the sitter work power. This gives the sitter the upside of a noncompetitive work power, permitting the sitter to set the cost with out haggling. If we somehow managed to analyze two diverse creation plausibility wildernesses, we would see a left move of the bend while interest for sitters ascends, from 1980 to 1996. In financial matters we concider this an expansion, the measure of resources(babysitters) diminished while the interest for them rose. This is the thing that we would concider the begining of an econic issue in light of the fact that the assets are rare. This brought about an expansion of cost for that administration. We additionally observe that the most experienced, most established, responcible, and best prepared sitters set the most significant expenses by up to 60% from a beginner sallery of $4 to a master sallery of $10 and buyers are eager to pay. A purchaser is happy to pay that extra $6 an hour for the bit of brain they get when they go out and realize that their kids are being going to in the most ideal manner, much like a buyer is eager to by name brand items at a greater expense since they simply feel like its better. In the following a few years the work power of the sitters will develop, thus will the quantity of individuals younger than 10, this will show a consistent PPC without any indications of alleviation for the purchaser. This article shows the intensity of flexibly and request. 20 years prior when kids younger than 10 and sitters age 10-19 were both less, we saw more rivalry between the sitters bringing about value diminishes. Today with less sitters, all with occupied scheduals, and progressively little youngsters we see the damand increment bringing about an expansion of cost. .

Easy Process Essay Topics

Easy Process Essay TopicsWriting an easy process essay is not hard to do but may be difficult to obtain. Most students can write an easy essay but if you are trying to get an A on your test, it would be a good idea to do a lot of research and find out the easy ways to improve your score. It is a good idea to study and prepare yourself for your essays as they tend to be long and have large amounts of information to cover. The easier you make the process, the less time you will spend on reviewing each section.There are some easy process essay topics that are sure to get you the grades you need to get through college. They may also save you from being penalized with low grades. You should not worry too much about what grades you receive, the important thing is to make sure that you get an A and this will show in your grades. The more A's you get, the more likely you are to get accepted into your desired university.The first three sections of the essay are common sense rules that any stu dent can use. These topics should not take much time to cover and should not include information that may be embarrassing. The last section could be one of the most important as it must contain a number of thoughts or observations that could give you insight into your field. Your essay should contain a balanced look at your subject.Once you choose your essay topics, you need to start writing. Keep in mind that most of your essays are going to go to one person so making sure that your essay is easy will not matter if no one reads it. Write as quickly as possible so that you can move on to the next section.As long as you keep it short and to the point, people are willing to read just about anything when they are completing an essay. As long as the essay itself is interesting, people will enjoy readingit. Remember that it is your goal to get someone to read your essay and be interested enough to look up information that you have listed.Remember that your essay must be able to show an a nswer to the question in no less than one and a half pages and should take no less than fifteen minutes to write. It is important to do all of your research so that you can get some good information to use in your essay. It is best to be as prepared as possible when you are writing your essay and the more research you do, the better your chances of getting a good grade.You can find out many easy process essay topics through the internet and colleges are usually one of the easiest places to look for this information. Make sure that you follow the directions carefully as the essay writing guidelines may not apply to your situation. It may also take some time to decide which topic to use so try several and then stick with them until you find one that works well for you.

Summary A Great Cafe Culture, Shopping, Parks, And...

Toongabbie Summary If you enjoy a great cafà © culture, shopping, amazing parks, and good schools, Toongabbie is a suburb of Sydney that has all that and more. The fact that it’s close to everything by foot, car, bus, or train, make this suburb appealing to work commuters that work in Sydney’s CBD or Parramatta. All the main roads like the M2, M4 Great Western Highway, M7, Old Windsor Road, Cumberland Highway, and James Ruse Drive are easily accessible from Toongabbie. That makes this one of the few suburbs with this kind of major access to Sydney and Parramatta. This quiet, up-and-coming suburb features lovely freestanding homes with large backyards and garages. Toongabbie Profile Toongabbie is 30 kilometres from the Sydney CBD and the†¦show more content†¦The playground features a castle to climb on, slides, swings, and a pretend shop. Besides the basic bike path, there is a longer walkway that is suitable for walking, running, and cycling. This path leads to a creek and some fun grassy hills you can roll down. †¢ Metella Reserve (Metella Road) - This is a nice-sized playground suitable for kids and toddlers with swings, climbing frame, slides, and a rubber playground surface. †¢ Binalong Park (Binalong Road) - This is a lovely 5.4-hectare park/playground with wonderful play equipment that gives kids plenty to do for as long as they choose. Good car parking, sports oval, tennis court, netball courts, soccer field, cricket nets, and plenty of open space. There is a bike track that can be used for walking or running and picnic tables. Child Care Schools Toongabbie provides ample child care services and has schools that meet the needs of the local area. Child Care †¢ First Grammar Toongabbie (Reynolds Street) - Day care centre †¢ Goodstart Early Learning (Cornelia Road) - Day care centre †¢ Toongabbie Children s Early Learning Centre (Barangaroo Road) - Day care centre †¢ Children s Village (Metalla Road) - Day care centre †¢ Young Academics Early Learning Centre (Wentworth Avenue) - Day care centre †¢ Caring 4 Kids (Bungaree Road) - Day care centre †¢ Shree Family Day Care (Metella Road) - Family day care centre †¢ Well Balanced Kids Early Learning Centre (Wentworth Avenue) - Day care centre †¢ Angel Family Day CareShow MoreRelatedA Report On The Local Schools962 Words   |  4 PagesRydalmere Summary Rydalmere is a Sydney suburb that is unique and growing with apartment developments going up and some renovations in the area. The local schools are within walking distance for the kids of Rydalmere, as are the nice sports ovals, parks, and playgrounds for a nice recreation culture. Rydalmere offers public transportation via ferry, trains, or buses when the locals want to venture outside their nice suburb. Living in Rydalmere puts you within five minutes of Parramatta via publicRead MoreA Report On The Housing Of Silverwater827 Words   |  4 PagesSilverwater Summary Ask a local about Silverwater and they will tell you it’s a virtually undiscovered residential suburb close to anything and everything a person could need or want. Most people think Silverwater is mostly a commercial area, but it’s not. The commercial areas are scattered across the suburb amongst the housings and dwellings in local neighbourhoods. It’s home to several small to medium sized businesses from warehouses and manufacturers to boutique stores and services. There areRead MoreCommunity Health Assessment : Fresh Meadows1485 Words   |  6 Pages This was due to large areas of wet meadows that were also partially located in Flushing. Nonetheless, Fresh Meadows has become home to many with its diverse community in cultures and ages, and activities for the local. Community Overview Fresh Meadows lies in the school district of 26, popularly known as one of the best school districts in New York City. With this reason, the neighborhood is family-friendly. Many newlyweds move to the area for their children’s education foundation. Once they haveRead MoreCoffee Shop Business Plan8541 Words   |  35 PagesTable of Contents 1. Executive Summary 2. General Company Description 3. Products and services 4. Marketing Plan 1. Market Research 2. Economics 3. Product 4. Customers 5. Competition 6. Table 1: Competitive Analysis 7. Niche 8. Strategy 9. Promotion 10. Pricing 11. Proposed Location 12. Distribution Channels 5. Operational Plan 1. Production 2. Location 3. Legal Environment 4. Personnel 5. Inventory 6. Suppliers 7. Credit PoliciesRead MoreCoffee Shop Business Plan8552 Words   |  35 PagesTable of Contents 1. Executive Summary 2. General Company Description 3. Products and services 4. Marketing Plan 1. Market Research 2. Economics 3. Product 4. Customers 5. Competition 6. Table 1: Competitive Analysis 7. Niche 8. Strategy 9. Promotion 10. Pricing 11. Proposed Location 12. Distribution Channels 5. Operational Plan 1. Production 2. Location 3. Legal Environment 4. Personnel 5. Inventory 6. Suppliers Read MoreHk Disney16299 Words   |  66 PagesI. Executive Summary This marketing service plan on Hong Kong Disneyland aims to give concrete recommendations for the improvement of the theme park’s service marketing mix elements or 8Ps. Other than the different recommendations, this paper also contains various information regarding Hong Kong Disneyland’s current situation as well as other related vital knowledge needed for the service plan, such as; Industry Analysis, Competitive Analysis, TOWS analysis and TOWS matrix. 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Why Do We Read Literature - 938 Words

Literature has become an unalienable part of human life for centuries. However, it is worth asking, â€Å"Why do we read literature?† What powers does it have that we prioritize literature in our lives and culture? There can be innumerable answers to this question. I recall a famous dialogue from the movie Dead Poets Society (1989), â€Å"Medicine, law, business, engineering: these are noble pursuits and necessary to sustain life. Poetry, beauty, romance, love- these are what we stay alive for.† Literature is a great source of knowledge through vicarious experience, a powerful tool of expression, and a pleasant form of entertainment. In life, we learn only a few things through our own experience. Where does the rest of our knowledge come from? How do we know what went inside the concentration camps in Nazi’s Germany, how the world war wars looked like, and how it feels to not have ever known our own parents? Have we experienced all of those? Hopefully not. Then how do we know? A more than likely answer is going to be because we have read such things in different forms of literature such as poems, stories, and novels. In other words, we gain knowledge through vicarious experiences that literature provides us. For instance, I did not have to flee my country when I was a kid, nor was I victimized by a gay rape. But, after reading Khaled Hosseini’s â€Å"The Kite Runner†, I have an idea of what I would have gone through, had that happened to me. Similarly, although I wasn’t born as a slaveShow MoreRelatedEssay about Critique on I Know Why the Caged Bird Cannot Read946 Words   |  4 Page sIn Francine Prose’s â€Å"I Know Why the Caged Bird Cannot Read: How American High School Students Learn to Loathe Literature†, the author is trying to explain why high school students are not asked to read more quality pieces of literature now a days. In my opinion I agree with Prose because I think the texts we read in high school are not challenging and not a lot of students enjoy the readings because they cannot relate. Prose uses the rhetorical strategy of degrading the books high school studentsRead MoreWhy We Read Literature918 Words   |  4 PagesWhy we read literature The word literature means ‘acquaintance with letters.’ With literature we can put anything and everything into words and play it like a video for someone else to see. It is a profession where words are arranged in such a way that they describe, feelings, emotions, experiences etc. it describes society and the people living in it, what they think of it and what they want it to be. There are many reasons to why we read literature. We could read it for information which is toRead MoreCritical Analysis Skills Developed Through Writing a Reflection Paper870 Words   |  4 Pagesfeelings down about what I had learned in a class that I had to read literature and then interpret those readings into journal entries addressed to my fellow students. This left me a little intimidated. So to start the ideas flowing, I went back to the beginning. I looked up the â€Å"Week One Letter† to the student and re-read the description and goal of the course. Dr. Doe stated in the letter that, â€Å"we will be reading a variety of literature for a better understanding of the ideals, values, and attitudesRead MoreLiterature and Its Relevance in Modern Times1515 Words   |  7 Pages2013 Literature and its Relevance in Modern Times Before the importance of literature is discussed we must ask ourselves: â€Å"What is literature?† Many individuals that are asked that question will often give a complex answer for it seems to be a complex word. 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We see movies created and plays directed over and over again based on the same stories created hundreds of years ago. Even though classical literature and comic books differ in m any ways, classical literature has a strong influence on comic books. Teachers have always taught classical literature in high-schools and colleges as a way to help students appreciate literature and vocabulary. People read comic books on the otherRead MoreThe Importance Of Human Suffering1493 Words   |  6 PagesOver the course of this semester we have read several books and plays that have in one way or another tie into the overall theme of human suffering. The Letters of Abelard and Heloise, Prometheus Bound, Women of Troy, etc.†¦.all contain elements of intense suffering, despair, and struggle, which made each of them particularly hard for me to not only read, but digest. The Book of Job in fact, was at first the single most depressing piece of literature I’ve read so far in my academic career, simply

Globalization and Internationalization Motivation †MyAssignmenthelp

Question: Discuss about the Globalization and Internationalization Motivation. Answer: Introduction: The word compulsory or rather global has no authorized definition; however, it fundamentally refers to a language, which is learned and spoken internationally and is characterized not only by the number of its citizen, but also by its geological distribution and its utilization in international organizations and in political affairs. A universal language acts as a lingua franca, a familiar language enabling community from sundry backgrounds and ethnicities to correspond on an unbiased base (Algeo Butcher, 2013). The following essay analyses the advantages of English as a compulsory subject in schools globally. The essay also encompasses the motivations that might be incorporated to make it a global or compulsory subject in all academic institutions worldwide. English is the third most extensive native language in the globe, subsequent to Standard Chinese and Spanish. It is the most extensively learned second language and is either the bureaucratic language or one of the bureaucratic languages in roughly 60 sovereign states. The opulence and profundity of English's language sets it apart from other languages (Jenkins, 2013). The essay concludes by highlighting the impact of English as a compulsory subject in the schools globally. The essay also highlights the glorious history of the language as well as its impact on the modern education and communication structure of the society. In order to succeed in a world where English is the main language of international interpersonal communication, it is necessary for an individual to master the subject. English at present is the only language that is used in every platforms of our social and communal life; be it in films, literatures, music, sports, business or environment. The language has become an inseparable part of human life and hence it is very important for all the individuals to learn the skills and phonology of the language (Braine, 2014). Therefore, all the academic institutions must take initiatives to make this language as a compulsory subject for their students for their future working life. Moreover, learning of English literature from the nursery rhymes to Shakespeares sonnets may inculcate a lifelong experience of joy in reading and endow an individual with a deeper perceptive of one individuals self and others. The academic institutions must encourage their students in making them aware about the En glish texts in films and other art forms, which will inspire the students to develop their own artistic imagination and originality in these genres and media (Fallon Rublik, 2012). Thus, English as a subject is a device that will help in gaining knowledge and personal insight. The subject is designed in a way that it is made a regular core subject for all the upper secondary educational programs. So, in the near future the subject will assist the pupils in choosing their future career programs as the scope of the subject is widely spread all over the world. The pupils must also be made aware of advantages of the language in the cultural understanding of the world and the focus must be made on the developing of the knowledge of English as world language. If the language is not learnt properly then, it limits the communication of an individual with the outside world and the person remains isolated from the rest of the world (Mojavezi Tamiz, 2012). English is a very important part of an individuals daily communications in case of teaching of foreign students. Here comes the role of media. Media has played a major role in influencing people. In fact, globalization and progress in contemporary technology have improved the education procedure. Since globalization has made the globe smaller. The media connects to all modes of communication from internet, broadcasting, television, cassette, auditory and any supplementary sources that have the capacity to broadcast information (Bordwell Carroll, 2012). Miscellany of media is nowadays used as a primary training aid, not only in the essentials of English within the National Curriculum, but as an indispensable necessity to meet up the challenges of the worldwide market (Haghverdi, Ghasemi, 2013). Nobody can overlook the significance of this global language, which provides the foundation for endurance these years. English donates to sustainable universal improvement. It eases trade amo ng nations that do not share a universal tongue. It is used as a tongue of convenience, facilitating conversation and constructing faith where an understanding of miscellaneous positions is vital remarkably in international relations and conflict resolution, where defense forces and other uniformed services increasingly converse to each other in English (Maringe Foskett, 2012). The learning of English language can facilitate a child to develop the skill of bilingualism. Bilingualism is a skill that can be immense helpful to any individual for his future prospects. A child therefore must learn a language that will facilitate him to communicate with the rest of the world. Besides, learning a language other than the mother tongue makes an individual more skilled than the person who is a monolingual. A bilingual is also considered much wittier than persons with monolingual as bilingualism smooth the progress of the faculties in performing one or more tasks at a time and hence the brain is operating the two functions at a time. The attitude or the behavior of the teachers, teaching at the school, is very important. Generally, in the countries, where English is not an official language but it is legalized as a compulsory language in school, students just learn it to get good marks at school. After the school hours and outside the premises of the school, students do not develop the urge to practice it among themselves or individually. Generally, the motivation factor in this scenario to learn English is to just get a satisfactory report card in English (Samson and Collins, 2015). This has to be changed and the change can only be possible when teachers become the positive role models in inculcating English. Teachers themselves must display positive attitude in learning English and encouraging the students to also learn English. The role of the teachers is very important in instigating the students to practice perfect English and continue doing so even after their school graduation. Therefore, in the countries where English is a compulsory subject at school but the motivation to learn it is low, schools must take the initiative to appoint dynamic, persuasive and responsible teachers to teach English at school (Wright, 2015). The next important step is that English must be made a compulsory subject to pass in order to graduate from school. At present, in many countries, more often where English is a compulsory subject, getting the pass percentage is not so important. This is because other subjects are considered to be more important and easiest to secure the overall pass aggregate in school. As a result, English is ignored (Kibler, Valds Walqui, 2014). This has to be changed. English must be made a compulsory subject to pass in order to be promoted to the next class and become a high school graduate. This will certainly create a positive effect on the dismal condition of English in those countries. The students will be induced to learn and master English at the highest level because failing to graduate from school would certainly be a severe hamper to the progress of a students career graph. Therefore, in the countries, where English is a compulsory subject at school, but the motivation to learn it is lo w, the educational sector must adopt the initiative to make English a compulsory subject to pass in all the class exams and finally in the high school graduation exam (Braine, 2014). The schools and the universities must have or develop the adequate infrastructure to teach and learn English. Many of the schools in those countries where English is a compulsory subject in school, but the motivation to learn it is low, have pathetic teaching materials and infrastructural facilities. At times, during school hours, the teachers cannot teach or make the students understand the subject English because of inadequate books and study materials. As a result, the gifted students who are interested and eager to learn English at the advanced level are denied the opportunity to do so (Shyamlee Phil, 2012). Due to this, at a time, the eagerness and keenness of the students to learn English starts to diminish and then ultimately dies. To prevent this, the schools must have the provision of proper and sufficient poem books, journals, magazines, storybooks and other reading materials in their library. If such were done, then the students would automatically feel energized and enli ven to learn and practice English. Therefore, in the countries, where, English is a compulsory subject at school, but the motivation to learn it is low, the government must make sure that the schools have adequate and good standard teaching materials in English (Hayati, Jalilifar Mashhadi, 2013). The next most important step is to publicize the importance and influence of English as a global language. At schools and at universities, the student population should be made to understand that English is the key to higher level of professional success. English is the primary foreign language, which is regularly practiced and spoken at schools, universities and offices alike in the world. It is widely understood that when a person is sufficiently proficient in English, then the path of his career progress will be smooth and guaranteed (Crystal, 2012). In addition to this, if a person wants to settle abroad to study or to work, then learning to speak perfect English is extremely important. The majority of the workplaces in the western countries of the world demand their employees to be conversant in English because English is also the global language of business. All over the world, the supremacy of English is paramount. Therefore, in the countries, where English is a compulsory sub ject, but the motivation to learn it is low, the government and the official authorities must make sure that English is artfully popularized among the student population and as well as among their parents. The students must understand that if they want to grow in life or bring a change to their lifestyle, by immigrating to other countries, then they must have the motivation to study it beyond the primary level (Pennycook, 2017). Therefore, from the above conclusion, it can be concluded that English is indeed a very important language to master for the students of any country in the world. English is the recognized global lingua franca of the world. All the sectors in the world including the sectors of educational, cultural, social, and industrial and the entertainment, English is pervasively spoken and understood. In many non Anglo-Saxon countries of the world, English has been officially recognized as a second or a third language. Due to this, the importance and influence of English has reached to the sky heights. No other language in the world, other than English exercises massive universal power, aristocracy and dominance. English is frequently seen as a class or status determiner in the Asian and the African countries. However, there are some countries in the world, where English is legalized as a foreign language and yet it is not perfectly spoken by the native population. Situations like this are extre mely pitiful as it is waste of time, effort and money. To minimize this, necessary steps are required to be undertaken by the governments and the schools of those countries. References Algeo, J., Butcher, C. A. (2013).The origins and development of the English language. Cengage Learning. Bordwell, D., Carroll, N. (Eds.). (2012).Post-theory: Reconstructing film studies. University of Wisconsin Pres. Braine, G. (Ed.). (2014).Teaching English to the world: History, curriculum, and practice. Routledge. Crystal, D. (2012).English as a global language. Cambridge university press. Fallon, G., Rublik, N. (2012). Second-Language Education Policy in Quebec: ESL Teachers Perceptions of the Effects of the Policy of English as a Compulsory Subject at the Early Primary Level.TESL Canada Journal,29(2), 58. Haghverdi, H. R., Ghasemi, B. (2013). An Evaluation of American English File Series.Iranian Journal of Research in English Language Teaching,1(2), 83-97. Hayati, A., Jalilifar, A., Mashhadi, A. (2013). Using Short Message Service (SMS) to teach English idioms to EFL students.British Journal of Educational Technology,44(1), 66-81. Jenkins, J. (2013).English as a lingua franca in the international university: The politics of academic English language policy. Routledge. Kibler, A., Valds, G., Walqui, A. (2014). What Does Standards?based Educational Reform Mean for English Language Learner Populations in Primary and Secondary Schools?.TESOL Quarterly,48(3), 433-453. Maringe, F., Foskett, N. (Eds.). (2012).Globalization and internationalization in higher education: Theoretical, strategic and management perspectives. AC Black. Mojavezi, A., Tamiz, M. P. (2012). The impact of teacher self-efficacy on the students' motivation and achievement.Theory and Practice in Language Studies,2(3), 483. Pennycook, A. (2017).The cultural politics of English as an international language. Taylor Francis. Samson, J. F., Collins, B. A. (2012). Preparing All Teachers to Meet the Needs of English Language Learners: Applying Research to Policy and Practice for Teacher Effectiveness.Center for American Progress. Shyamlee, S. D., Phil, M. (2012). Use of technology in English language teaching and learning: An analysis. InInternational Conference on Language, Medias and Culture IPEDR(Vol. 33, pp. 150-156). Wright, W. E. (2015).Foundations for teaching English language learners: Research, theory, policy, and practice. Caslon Incorporated.

Krisis free essay sample

TV personalities, athletes, models, and other famous people to establish or enhance a brand is not a foreign concept anymore. Celebrities have been endorsing since late nineteenth century (Ordering, 1999). This kind of marketing strategy does not only draw attention but attracts action. Companies spend a big part of their budget in the attempt to align the brand with the endorser. Needless to say, the chosen celebrity for the product or service of the company should be perfect and hit the target market right on the mark. Celebrities may be known for having that power to influence the people into making a decision on what to buy, where to eat, what to wear and a lot more choices. But using this kind of marketing strategy can make or break an entire advertisement. Brands use celebrity endorsers as an effective marketing strategy to establish the credibility of a brand, especially with new products. We will write a custom essay sample on Krisis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A celebrity preference of the brand denotes that he/ he is gaining with the brand, hence, the target audience will also benefit. It will also build a sense of trust from the target audience. Moreover, celebrity endorsements guarantee attention by emerging from the clutter. On that note, it gives the brand a high-degree of recall. Also, a celebrity mass appeal produces interest of the brand among the target audience (Catwalk, 2005). In creating efficient messages, the advertisers consider the celebrity attractiveness (Select, 2003). Celebrity attractiveness does not only connote the physical appearance but also the character, likeability, and similarity to the target market. At times, controversial celebrities are also preferred (Knight, 2010). Consumers will only mind if the actual product has or had a controversial issue. This research aims to briefly discuss Kuris Aquinas TV endorsements and how she can have an impact on the brand shes advertising, the company as a whole and the target market. Moreover, this research aims to find out how, despite the personal controversies shes had, she still bested other TV endorsers in terms of numbers of endorsements. BACKGROUND OF THE STUDY Celebrity endorsers play a big role in the advertising industry; big names such as John Lloyd Cruz, Sharon Cement, Anne Curtis and Polloi Paschal are among those who are always on the top of the list when it comes to TV Brand Endorsements (Mannequin, 2011). Along with the huge names in the industry is the one hailed as the Philippines Top Brand Endorser for 2009 to 2012, the Queen of Talk, Kuris Aquinas. Three prerequisites to selecting celebrities: Before signing on celebrities to endorse their brands, companies need to ensure that they meet three basic prerequisites, namely the endorser should be attractive, have a positive image in the society, and e perceived as having the necessary knowledge, although it might be difficult for a celebrity to meet all three prerequisites (Lumberyards, 2011). Kuris Aquinas seemed to possess most if not all of these prerequisites despite the negative image that all the issues and controversies she found herself in, had imposed on her. Kristin Barnett Conjuring Aquinas, popularly known as Kuris Aquinas, is one of the most controversial personalities in Philippine TV. Coming from a highly recognizable clan of politicians, she inevitably draws more light from the show business industry as impaired to other celebrities. She was crowned as the Queen of Talk because of her hosting prowess. She hosted different shows such as The Kuris Aquinas Show, The Buzz, Morning Girls with Kuris and Koruna and many more. Tactless as it may seem to some people, but to many she is a fearless host asking her interviewees questions that nobody would dare ask. Aside from being the Queen of Talk, Kuris holds the title Queen of Game Shows as well. Being linked to a number of men whether from the politics, or showbiz industry, being outspoken, and fearless, Kuris has almost always been the center of attention. From a commercial bakeshop to a beauty product, Kuris Aquinas dominated the Top Endorser list of 2009 to 2012 for having the most Brands being endorsed by a TV Personality (Mannequin, 2011). Kuris Aquinas managed to stay on top of the list and became a desired endorser to most of the companies despite all the issues that sparked in the middle of her success as a TV personality. Following her mothers death, Kuris made a public service announcement supporting an anti-cancer campaign with some other women endorsers, namely mother and daughter, Pip and Maxine Monsoonal who also lost a loved one who offered from cancer, Master Rapper, Francis Monsoonal. Kuris has become a pop cultural icon. The over-all perception is that she is a personality thats part of our culture, sociological. Kuris has never been afraid to share near interior elite; seen NAS always been transparent, Internal. Kuris Aquinas made a huge impact to the audience because of her strong personality and straight forward comments towards the people around her. What you see is what you get from her. That kind of trait from her might be a reason why the major brand companies favored her in endorsing their brands rather than some other TV rationalities. Kaki, Im not a liar yon Lang yon, what you see is what you get, A good conduct clause is when you know how to behave, (Alamo, 2011) l think Im very talented, Kuris laughed. L mean I feel that massing aka and managing as attract kook. More than anything else, lam Eng Tao an I dont lie. And did baa thats the most important thing for an endorser, young Toto aka and you have credibility. (Sadist, 2004) One of the Queen of Talks main priorities is her image as an e ndorser, and to maintain a good image, she refrains from doing things that might ruin her reputation. Lying is a big no-no for her, since she wanted the people to trust her, her main goal is to tell people the truth, tell them what she really feels. One time in September 23, 2003, Kuris Aquinas appeared to the public emotionally and physically weak after a fight with her actor- ex-boyfriend, Joey Marquee. This issue was the first time that the public saw Kuris cried on TV because viewers know her with her strong personality and highly-energize actions on TV. Grave threats, grave coercion, less physical injuries and illegal possession of firearms are the cases Kuris filed against Marquee. Along with her conflict with Joey Marquee, another issue came out; Kuris Aquinas admitted that she had STUD which she acquired from Joey Marquee. Two weeks after the incident, Joey Marquee made an apology that made Kuris Aquinas Junk the cases and chose not to talk about the incident again. Two years after her rough breakup with Joey Marquee, Kuris Aquinas married James Yap, star player of Purebloods (now Seaming Coffee Mixers) in the Philippine Basketball Association and a National Team standout. Their story bloomed when Kuris announced that she is pregnant with James Yap, Jar. (a. K. A Bimbo). But Just like her previous love affairs, this one didnt last that long either. In 2010, Kuris ended her five-year relationship with her husband after an issue sparked that James is having an affair with a rumored girl in the name of TV personality, Isabel 011. Based on this study, the researchers would like to determine why Kuris Aquinas is still the most favored TV endorser of different companies despite the issues being attached to her name. THEORETICAL FRAMEWORK This research is grounded on three theories which primarily concern the target market of a specific advertisement. As it is a common goal for advertisers to create, execute and convey a message, the receiver of the message is of high significance. At the end of a days Job, the important question would be Will the consumers buy it? Based on the previous studies regarding the consumers behaviors, there are three unintentional doctors that attest the consumer decision when buying. They are enumerated as external influences, internal influences, and the marketing influences in which the advertising, product promotion and pricing are found (Chem. and Lee 2005). The product promotion is where celebrity endorsers come in and advertisers want money who will attract attention and cause action from the target market so a big amount of money, effort and time would not be put to waste. The Source Attractiveness Theory will guide the researchers in finding out the physical attributes Kuris Aquinas possesses in terms similarity, familiarity and likeability, the Situational Crisis Communication Theory will determine the type of crisis Kuris is involved with, the intensifying factors of the controversies and will determine how Kuris Aquinas manages the threats and crisis while the Meaning Transfer Theory will lead the researchers in answering why companies choose Kuris Aquinas to endorse their products, advocates, or campaigns in terms of demographic and lifestyle types. Source Attractiveness Theory is a psychological research resulted from (McGuire, 1985) study. Source attractiveness model is more related to the physical attributes, such as similarity, familiarity and likeability. These are important initial Judgment of another person at first instance (Ionian, 1991). Advertisers have chosen celebrity endorsers on the basis of their physical attractiveness to gain fro m the dual effects of celebrity status and physical appeal (Singer, 1983). Kuris Aquinas, as an effective endorser, went through these things as well. Some advertisers used her beauty to sell the product, it doesnt matter whether he/she knows something about the product, as long as her beauty is present in the endorsement, the brand shes trying to market will sell. One product for example is her shampoo commercial. The advertisers noticed her beautiful hair and chose her as an endorser knowing that Kirks beautiful hair is not a result of her use of that shampoo brand. There is no doubt that attractive celebrity endorsers enhance attitudes towards advertising and brands, but whether they are able to create repeat purchase intentions is less obvious (Byrne et al, 2003). Device et al (1986) suggested in their study, higher source attractiveness led to higher verbal and behavioral compliance, in order to examine the relationship between purchase intention and attractiveness. Kale Homer (1985) mentioned in their study that, purchase intention participants are easily influenced by an attractive celebrity endorser than unattractive celebrity endorser. Another example is her Fabric Conditioner commercial; we all know that given the nature of Kuris Aquinas work, she spends most f her time taping and hosting and so she has very little time to wash her clothes herself. Since she is attractive and she can sell almost everything, the advertisers chose her as the endorser of the brand. Figure 1 Situational Crisis Communication Theory Model Situational Crisis Communication Theory suggests that crisis managers should match strategic crisis responses to the level of crisis responsibility and reputation threat posed by a crisis. Evaluating the crisis type, crisis history and prior relationship reputation will help crisis managers predict the level of reputation threat of an organization and how that organizations publics will perceive the crisis and attribute crisis responsibility. This theory will be helpful in determining how Kuris Aquinas manages the threats and crisis, as well as controversies thrown to her during the time where she is also doing some endorsements. Meaning Transfer Theory is also used in this study is based on the effectiveness of the endorser depends on the meaning the celebrity is bringing into the endorsements process and the brand. Celebrities are full of different meaning reflecting such as demographic (age, gender) and lifestyle types, thus asking it evident that celebrities convey not one but a variety of meaning. The cultural meanings that are connected with the celebrity will be transferred to the endorsed product or brand (Briefly,1995). According to Reardon (1999) the strengths of this model are that it considers celebrity status, class, gender, age, lifestyle and personality. Kuris Aquinas did several advertisements that are connected to her real-life experiences, one of which were series of commercials with her son, Bimbo in a milk product. She also made a public service advertisement (AS) against cancer. Her mom, the late President Carton Aquinas died due to Cancer, in relation to that, she made a AS pushing women to be injected with an anti-Human Papilla Virus (HP) vaccine to lessen the danger in the lives of the Filipino Women. According to Martin (1996, p. 29), celebrity spokes persons are useful in marketing because they provide a set of characteristics that supports consumers in evaluating the presented brand. The Meaning Transfer Theory model (McCracken, 1989) introduced is an appropriate tool to describe the endorsement process that comprises of three stages including culture, endorsement and consumption. This model involves the creation of celebrity image, transfer of meaning from the celebrity to the brand and the third stage is how the brand transfers image onto the consumer (Schlep, 2003). According to McCracken (1989), in the first stage the celebrity draws meaning from their public persona (I. E. ) the meaning associated with the famous person moves from the endorser to the product or brand. In the endorsement stage, this meaning is transferred from the endorser to the product and the process of creating a product personality takes place, based on the symbolic properties conveyed by the endorser. Figure 2 Meaning Transfer Theory Model At last, in the consumption process, the brands meaning is acquired by the consumer. In this stage the consumers role in the endorsement process. Then the company decides which celebrity to choose and who possesses the most appropriate similar characteristics in relation to the brand. Lastly there has to be equivalence or a brand fit between the celebrity and the brand or product. CONCEPTUAL FRAMEWORK Figure 3 Hybrid Theory of Source Attractiveness, Situational Crisis Communication, and Meaning Transfer Theories Figure 3 Hybrid Theory of Source Attractiveness, Situational Crisis Communication, and Meaning Transfer Theories The three theories of the researchers are combined to form a theory that will support the study. Meaning Transfer Theory incorporated the boxes Acquisition, Endorsement and Consumption. The Source Attractiveness Theory is embedded in the Acquisition stage in which the factors Physical Attributes, Likeability and Familiarity are being related to the endorser, Kuris Aquinas. In the Endorsement box, the intervening factors are presented namely Crisis History and Reputation. These factors are taken from the Situational Crisis Communication Theory. Also from the Situational Crisis Communication, the Behavioral Intentions is also integrated into the graph which will lead to the formulation of Response Strategy. The Response Strategy is planned for the benefit of the brand itself and Product Consumption. STATEMENT OF THE PROBLEM The researchers would like to determine the reasons why Kuris Aquinas emerged as a top TV endorser in the year 2009 to 2012 despite the controversies and issues that she had faced according to Strapless surveys released last 2012 The researchers would also like to determine the following: 1. What are the Seibel reasons behind Kuris Quoins success not Just as a TV Personality but as a leader in terms of the number of TV endorsements made in a year? 2. What are the reasons why the companies choose Kuris Aquinas over others for TV endorsements? 3. What are the controversies that made a huge impact on Kuris Aquinas? (reputation, image) 4. How did these controversies made an impact on the brands Kuris Aquinas endorses? 5. What are the response strategies that were taken/made regarding the controversies by Kuris Aquinas as perceived by industry experts? 6. What kind of impact does Kuris Aquinas make on the brands she endorses? . What doctors do the consumers consider in Kuris Aquinas?